Performance Marketing From A Holistic Marketing Perspective

• الفئة :

    كتب علمية

• الإسم الكامل للمؤلف (ين):

    Dr. BOUKABARA Lilia

• الرقم الدولي المعياري للكتاب (ISBN) :

    978-9969-05-684-6

• عدد الصفحات :

    154

• الميدان :

    علوم اقتصادية، تجارية وعلوم التسيير

---

: ملخص

Offering a practical and new viewpoint, this book details how to measure and improve performance marketing by looking past financial indicators and focusing on organization's environmental and social concerns and values. It first analyzes the separate concepts of performance and marketing, tracing the stages of marketing's development that culminated in the holistic concept of performance marketing. Additionally, the book suggests strategies to enhance performance marketing in economic institutions. The key takeaway is how businesses can establish authentic, sustainable reputation and long-term value, rather than prioritizing only immediate profits.