MENTAL IMAGES AND INTERGRATED COMMUNICATION

• الفئة :

    كتب بيداغوجية

• الإسم الكامل للمؤلف (ين):

    Dr. Sahar OUMERTEM

• الرقم الدولي المعياري للكتاب (ISBN) :

    978-9969-05-982-3

• عدد الصفحات :

    202

• الميدان :

    علوم الاعلام والاتصال

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: ملخص

This pedagogical book serves as a comprehensive academic guide for Master’s students in Public Relations, focusing on the strategic management of Corporate Image within economic organizations. The author posits that a corporate image is a vital intangible asset—a cumulative outcome of experiences and ongoing communication rather than a mere fleeting impression.