Marketing

• الفئة :

    كتب علمية

• الإسم الكامل للمؤلف (ين):

    Dr. SAYAH Fatima

• الرقم الدولي المعياري للكتاب (ISBN) :

    978-9969-05-732-4

• عدد الصفحات :

    624

• الميدان :

    علوم اقتصادية، تجارية وعلوم التسيير

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: ملخص

This comprehensive academic book establishes marketing as a crucial managerial philosophy centered on creating customer value and building profitable relationships. It methodically explores the core components of the field, beginning with an analysis of the dynamic marketing environment and the processes of market segmentation and consumer behavior to understand target audiences. The book details the systematic role of marketing research and information systems in informing decision-making and culminates in a discussion of the marketing mix (the 4Ps) as the key tactical toolkit. It concludes by applying these global principles to the specific dynamics, challenges, and opportunities within the unique Algerian market context, highlighting the necessity of adaptive strategies