Digital Marketing

• الفئة :

    كتب علمية

• الإسم الكامل للمؤلف (ين):

    Dr. SAYAH Fatima

• الرقم الدولي المعياري للكتاب (ISBN) :

    978-9969-05-681-5

• عدد الصفحات :

    404

• الميدان :

    علوم اقتصادية، تجارية وعلوم التسيير

---

: ملخص

This book provides a comprehensive examination of digital marketing, beginning with its foundational paradigms and historical evolution. It systematically deconstructs the core components, including SEO, social media, and content marketing, within an integrated strategic framework. The text progresses to advanced methodologies, exploring data-driven personalization, automation, and multi-channel campaign optimization. Furthermore, the book critically assesses emerging technologies, such as AI and IoT, and their implications for future marketing practices. A dedicated case study on Algeria analyzes the interplay between telecommunications infrastructure, consumer adoption rates, and market-specific challenges. It highlights the necessity of adapting global strategies to local socio-economic and regulatory contexts. The synthesis of global principles with regional analysis offers a nuanced understanding of digital marketing's application across diverse environments. Ultimately, the book posits that strategic agility, grounded in ethical data practices and continuous measurement, is paramount for success in the dynamic digital landscape